Jesrina is the Co-founder and CEO of PurelyB.com (PurelyB) – SE-Asia’s leading health and wellness online community portal that serves as the go-to-guide to leading a sustainable healthy lifestyle. They provide holistic wellness content on nutrition, fitness and mindfulness with a mission to transform people’s quality of health and life through online guided solutions created by the best health experts worldwide.
The creation of PurelyB came about when Jesrina was able to overcome long-term health issues by making positive lifestyle changes such as a healthier diet and exercising effectively. Based on her own journey, the healthy living portal was created to help and empower more people in Asia to adopt healthy lifestyle changes with greater ease and affordability, with customised solutions for Asian cultures and lifestyles.
In 2015, at just four-months old, PurelyB was awarded one of ‘Red Herring International’s Top 100 Startups in Asia’ – a prestigious list honoring the year’s most promising private technology ventures in Asia, and also secured seed funding led by Silicon-Valley based- Venture Capitalist Firm 500 Startups. Over the past 2 years since it’s inception, PurelyB has members spanning across 8 countries globally, acquired a 4 yr-old Singapore Yoga portal (with members in Shanghai, Sydney, HK & Singapore), been featured by MDEC as one of the top 20 startups in Malaysia, launched Malaysia’s first ever holistic wellness TV show on Astro and raised a total of USD$1.3 million in funding from investors worldwide.
Jesrina’s awards and accolades include the ASEAN-BAC “Rising Entrepreneur of the Year” Award 2017, Marie Claire’s Top 10 Amazing Women 2017, Malaysia Tatler’s “Entrepreneur of the Year” Award 2016.
Jesrina has over 12 years experience in the digital industry, previously Head of Digital Marketing & Strategy at Astro Malaysia Holdings, Digital media manager at Mindshare Malaysia (Head of Digital for clients Maxis, Astro & Sime Darby Group), and Web Designer & Developer at VLT (now Mckinsey Labs). Jesrina’s awards and accolades include ASEAN-BAC “Rising Entrepreneur of the Year” Award 2017 and Malaysia Tatler’s “Entrepreneur of the Year” Award 2016.
Jesrina holds a Bachelor’s degree in Multimedia Technology and Design from the University of Kent at Canterbury, and a Master’s degree in Marketing from Kingston Business School, London.